WeChat Offers Online Shopping Features

Jakarta - WeChat official account partnership with Zalora Indonesian gives WeChat users many features in online shopping.

Bagus Binatoro, Chief Operating Officer (COO) of PT MNC Tencent , stated that WeChat previously has been working with a number of e-commerce, namely Lazada, MNC Shop, Belanja.com (e-bay partner) and Marvel, so that the user gets a various selection.

"By working together with Zalora, we provide many options for WeChat users in accordance with their needs," said him at Roca Restaurant Artotel, Jakarta, Thursday (16/04/2015).

Based on demographic data, WeChat average user is upper middle (41% of middle income and 26% of top income), while in gender, WeChat users are 67% of men and 33% women.

Managing Director of Buying Zalora Indonesia, Anthony Fung said they were proud to be working with WeChat in official account service for online shopping. "WeChat is a service chat that has many users. We are proud to provide an online shopping service for its user convenience," he explained.

As information, official account is a feature that can be used by companies, organizations, celebrities and influential individuals in order to build engagement with their customers or consumers. Official account also aims to increase the loyalty of a product and provide added value through interesting contents.

Source : www.sindonews.com

Toyib Abdullah / Gaby Oksavira