Overview

With a young population of more than 250 million people, the fourth largest in the world, Indonesia is experiencing sustained growth of its thriving economy. 50% of the population are under 30 years old, and are dedicated consumers. These young consumers are driving a steady increase in advertising spending across all media, by both local companies and multinationals.The most powerful platform for advertising in our nation is still television. Indonesia is an archipelago with over 17,000 islands. Only television can unite all parts of the country, delivering entertainment, information and advertisi...