Formerly known as GlobalTV when it was established on 22 March 1999, the Company rebranded its station to GTV in December 2017. It also renewed its position as a national FTA network targeting modern and young family demographic. The channel's programming focuses on animation, variety shows, reality shows, game shows and talent search programs. In 2019, GTV's average all-time audience share reached 8.0%. Going forward, GTV will benefit from the state-of-the-art facilities and synergies at the new studio buildings located in Kebon Jeruk. The channel's programs, which are produced in-house, will further attain an even higher level of quality.