WeChat releases public account system: Official Account

JAKARTA – The phenomenon of high development of e-Commerce in Indonesia along with the growth with internet connection encourages WeChat to create Official Account, a public account system.

"e-Commerce trend will grow rapidly, with a lifestyle that is also growing in Indonesia. The potential of e-commerce is great," stated Chief of Operating Officer MNC Tencent, Bagus Binatoro, who was encountered by Sindonews after the press conference in Jakarta, Tuesday (31/3 / 2015).

It account system is done as a means of communication and interacts with their customers. " This Official Account (OA) is free and companies are also free to manage, design and control of their own content," he said.

In accordance with the purpose of WeChat which puts the user experience through convenience, the system of public accounts is excluded, added Bagus. "Now the name of comfort and convenience is very demanded by the user, so that the transactions on the Internet is becoming an option," he said.

In addition to the company, OA can also be used personally. "With a record that the person is already completely known by the public and has a lot of followers," said Bagus.

In the same place, Director of Business Development Asia Pacific Tencent, Benny Ho stated that if the developments of e-Commerce are widespread, one of them is through the social media. He explained that 88% of payments are online now, 69% of people also want to review any product through online.

According to Benny’s statements, all of this will become the opportunities for WeChat to release OA. "They use this feature to present our customer service and maintain customer loyalty," said him.

Sumber : www.sindonews.com

Toyib Abdullah / Gaby Oksavira