MNC Group Dominates Market Share of National TV Advertisement

Electronic media advertising still  the most effective communication ways to  promote  products to consumers. It can be seen from the high commercial television ads spending in the first quarter of 2015 to reach Rp 17billion.

Sapto Anggoro, the Director of PT Sigi Kaca Pariwara (main company of AdsTensity ads readers application), said that it value is calculated based on the volume number and \ publication rate, so that the appearing value is the gross value (without discount or brand owners negotiation with television station). He also stressed that the research results are not included ads in the form of running text, super impose, or blocking time.

"Of that number, 13 main terrestrial television stations control 70-80% the national ad market share with a value of Rp 13.5 trillion. They are RCTI, SCTV, Indosiar, MNC TV, Trans, Trans 7, Global TV, Metro, TVOne, ANTV, KompasTV, Net TV, and TVRI, “ he said.

From its Rp 13.5 trillion, RCTI reached gross revenue of Rp 2.03 trillion (14.85%), SCTV in second rank (Rp 1.99 trillion or 14.71%), followed by MNC with revenue of Rp 1.59 trillion (11.69%). It means that the MNC group owned by Hary Tanoe becomes the greatest of the advertising market with 29.54% share.

“By comparing the investment value with the ratings generated during this time, it is expected that the owner of the brand in the ad spending will be better to measure the return-on-investment, "said Sapto.

Source : www.marketeers.com

Toyib Abdullah / Gaby Oksavira